Frequently asked questions

What do the terms underwriting and sponsorship mean? . . .

Underwriting and sponsorship are public broadcasting terms for advertising.  Our underwriters/sponsors buy schedules on our television and radio stations, just like they do on commercial stations.

What is a credit? . . .

A credit is the public broadcasting term for a commercial or spot that airs on our television or radio stations.

How can I market my business on public radio or public television? Are there any restrictions on what I can say? . . .

A wide range of clients use public broadcasting very effectively to market themselves.  While there are FCC guidelines that need to be followed, we can help you craft your copy so that it effectively conveys your marketing message to our audience. Our public television stations offer a variety of options (billboards and marketing spots that are 5-, 10-, 30-, 45-, and 60-seconds) and our radio station airs 15-second marketing spots that are read live.  If needed, we can usually tweak or re-edit your television spot to adhere to FCC guidelines, if you provide us with the video components (audio, video, music bed, logos, etc).  We can also work with you to produce a customized spot.

Public broadcasting is too expensive. . . .

Connecticut Public Broadcasting Network is unique because it reaches statewide viewing/listening audiences on television/radio.  Our statewide coverage (link to coverage maps for TV and radio) means that you don’t have to buy several stations/markets to reach the entire state.

Why should my organization do business with the Connecticut Public Broadcasting Network (CPBN)? . . .

CPBN is unsurpassed in providing a multi-platform approach to its sponsors.  No other media outlet in Connecticut offers statewide television and radio, a full range of digital options, print, and more. Let us work with you to create a marketing campaign that will help you reach your goals!