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Columbia Dental actively sponsors CPTV Sports through online paid media and partnership content marketing. Through an ad on the CPTV homepage, users are enticed to view questions and answers about dental care – all within the CPTV Sports network.

This type of paid media helps our CPTV Sports customer base know that Columbia Dental supports CPBN, while also providing the user with content that could be of interest on a platform they’re already using.

 
Sidebar ad placement

Sidebar ad placement

Full page content marketing 

Full page content marketing